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Privacy Policy

Your privacy is important to us. JUST THE FACTS, BABY Inc. is committed to protecting the privacy, confidentiality, security and accuracy of the personal information we collect, use and disclose in accordance with applicable legislation. This privacy policy (the “Privacy Policy”) is a statement of principles and guidelines outlining how we collect, use, disclose and protect the information we collect when you visit our website and/or register for our weekly newsletter.

BY SUBMITTING PERSONAL INFORMATION TO JUST THE FACTS, BABY, YOU AGREE THAT WE MAY COLLECT, USE AND DISCLOSE SUCH PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY, THE PRIVACY PREFERENCES YOU HAVE MADE KNOWN TO US AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting us. If you refuse or withdraw your consent, we may not be able to provide you or continue to provide you with certain services or information that may be of value to you.

Definition of “personal information”

For the purpose of this Privacy Policy, and in accordance with Canadian privacy legislation, “personal information” is generally defined as information about an identifiable individual, or information that allows an individual to be identified. JUST THE FACTS, BABY may collect the following personal information:
(a) contact information, including name, postal code and e-mail address
(b) demographic information, including age, income, education
(c) pregnancy and family information, including expected due date, ages of other children if any, etc.
(d) web use information, including time spent online, checking email, etc.

Use of personal information

At JUST THE FACTS, BABY, we will use your personal information to:
(a) provide you with personalized services and communications. In addition, some of our advertisers collect information regarding users’ IP addresses and their web preferences through the placement of “cookies” on users’ computers. This allows these advertisers to direct targeted advertisements to users. If you do not wish to view targeted advertisements you may disable these cookies through your web browser or by using the following tool:;
(b) better understand your needs and preferences, including when it is appropriate to contact and communicate with you and/or conduct surveys, research and evaluations;
(c) engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving JUST THE FACTS, BABY;
(d) detect and protect JUST THE FACTS, BABY and third parties against error, fraud, theft and other illegal activity, and to audit compliance with JUST THE FACTS, BABY policies and contractual obligations;
(e) use for any other purpose we may indicate to you from time to time.

Disclosure of Personal Information

We may disclose your personal information to the following third parties in the following circumstances:
(a) Disclosure to Service Providers:
We may disclose your personal information to other companies that provide services on our behalf, including: our software developers (including website developers and hosts), data processing, document management and office services. We will only provide those companies the information they need to deliver the service and we will ensure that they enter into agreements with us to protect the personal information that they receive.
(b) Law Enforcement and Legal Disclosure:
JUST THE FACTS, BABY reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so or where JUST THE FACTS, BABY has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to JUST THE FACTS, BABY’s legal counsel.
(c) We will not sell your information to any third parties without your consent.

Control of Personal Information

At JUST THE FACTS, BABY you may “opt out” of some or all of the identified purposes, uses and disclosures listed above. Also, you always have the option to instruct us not to use your name, e-mail, postal code, etc. beyond providing you with the service or information you requested.  Additionally, e-mail communications will always include an identification of the sender and an “Unsubscribe” option.  Should you wish to unsubscribe at any time, you may instruct us to do so by clicking on the link provided.

Storage of Personal Information
Your personal information is stored in secured locations and on servers controlled by JUST THE FACTS, BABY located either at our offices or at the offices of our service providers. For access to your personal information, please contact us using the contact information in the “Contact Us” section below.

Access to Personal Information
If you request access to your personal information, subject to certain exceptions, JUST THE FACTS, BABY will inform you of the existence, use and disclosure of your personal information and will provide you with a summary of that information.  If JUST THE FACTS, BABY determines not to provide you access to your personal information, we will provide an explanation.

You can help us maintain the accuracy of your personal information by notifying us of any changes to this information. Please refer to the “Contact Us” section below for ways to request access to, or correct or update, your personal information.

Security of Personal Information
We make every reasonable effort to protect against the loss, misuse, and alteration of personal information under our control. Only authorized employees and suppliers have access to your personal information. JUST THE FACTS, BABY retains your personal information only as long as necessary to fulfill the identified purpose or as otherwise required or allowed by law. When that need has ended, your personal information will be removed from our system and destroyed in a manner that ensures your security.
Also, if you send us an email message, we may retain that message and your email address, as well as any response we send you.


Hyperlinks - For your convenience, our website sometimes contains hyperlinks to websites managed by third parties. By activating these hyperlinks, you will leave JUST THE FACTS, BABY’s website for those of the third parties, which may have different privacy policies and practices than JUST THE FACTS, BABY. JUST THE FACTS, BABY cannot be held liable for the use of such third party websites.


Changes to our Privacy Policy
JUST THE FACTS, BABY reserves the right to modify this Privacy Policy at any time without notice. The Privacy Policy posted at any time or from time to time via this site shall be deemed to be the Privacy Policy then in effect. However, JUST THE FACTS, BABY will obtain the necessary consents required under applicable Privacy Laws if it seeks to collect, use or disclose an individual’s personal information for purposes other than that for which consent was obtained when the information was collected or unless otherwise required or permitted by law.

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